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In the series JAYLOW, Marian challenges the liquid hegemony of the American dream and how it relates to a simultaneously growing global information supply. Playing with past modes of role-modelling, fractured surfaces and digital composition, Marian combines photography with found and appropriated footage and uses digital tools to create images full of relish. For Marian, youth culture, fashion codes and animated emoticon-texts are indicators of political awareness in any privileged society.

By reproducing aesthetic trends and neglecting legibility, he uncovers mechanisms of control that seem to surround and affect us in our everyday life. JAYLOW might be perceived as autonomous objects. But eventually for Marian they are strongly connected and in a constant flow of communication to the larger field of his artistic practice. Within this field JAYLOW ́s meaning will shift relating to its point of reference – it is the uncertainty and precariousness of the past, the present and the future.

‘You call me angry razor destructive wannabe bitch, I call you post-apocalyptic wellness riot witch’ (random aesthetic generator, M. Luft). Marian Luft was born in 1983 in Kassel, Germany, and studied at HGB Leipzig and the Univerity of Applied Arts Vienna. Influenced by conceptualism and body art, he incorporates contemporary culture and technology. In 2009 he co-founded the artist collective Gallery Fist.

Marian’s work is colourful, shrill and frame-busting and his use of multimedia invites the viewer to ‘get lost’ to shift their borders of perception.

His production displays a new young society – a universal amalgamation of writing, symbols, slogans, gestures, colours, pictures, codes and digital waste. His work ranges from online projects and performances to visual art, sound and installations, where he samples and misuses technology to create extensive and complex compositions. His works are dizzying and provocative, recapturing identity and cultural localisation in an individualised, normative society whose affiliations and classifications are no longer detectable for the majority of citizens.